Building a Brand

Just like large corporations, it is important for individuals to develop their brand.

In the last three years, the term “personal branding” has gone from buzzword to must-have career requirement. We’re now expected to be able to convey our uniqueness in a powerful way that validates how we save and/or make companies money. Personal branding is about being memorable for the value we can bring to an organization. Easier said than done, right?

Here are some articles from Careerealism that can help you develop your brand.

Step by Step Guide

3 Steps to An Outstanding Branding

The Perfect Recipe for a Great Personal Brand


To your powerful branding

Fran Watson


P.S.  You can also find out who is looking at your Linked-In profile here

Job Search and The Older Worker

"You need to believe that you're going to get the job," Kanchier says of older people on the job hunt. "If you think you're too old and you won't get it, then you won't get it."
"You have to be excited about what you're doing and really want to do it," she says. "And then you have to communicate that excitement. ... If you don't have a plan, you fake it until you make it. You don't go out there looking like a victim."

It is important that you believe that you have the skills for the job you area applying for and that you believe you would be a valuable asset.  Don't think of your age, think of your ability!    A mature worker can be an employer's greatest asset.

Click here for resume help

 

TOP REASONS

TO HIRE A MATURE WORKER

 

MATURE WORKERS HAVE:      MATURE WORKERS ARE:

 

§  The ability to problem solve                          ▪  A resource

§  A seasoned point of view                              ▪  Mature

§  Good judgment                                             ▪  Well rounded

§  A wealth of skills and transferable skills       ▪  Patient, wise and dedicated

§  Experienced change                                       ▪  Consistent and practical

§  Raised their families                                      ▪  Understanding of other age groups

§  Life long learning experiences                       ▪  Aware of their strengths and weaknesses

§  Perspective, the ability to see the big            ▪  Loyal, dedicated and focused   

§  picture                                                            ▪  Secure and self-directed

§  A work history and a work ethic                   ▪  Open to suggestions

§  The ability to train and mentor others           ▪  Street wise in the working world

§  Been exposed to a wide knowledge base      ▪  Survivors

§  Leadership skills                                            ▪  Self-sufficient and self-confident

§  An understanding of what is expected         ▪  Resilient, versatile and flexible

§  A sense of humour (easy going)                    ▪  Willing to learn new things

§  The ability to navigate work politics             ▪  Empathetic

§  More references and networking contacts     ▪  Realistic

To your job search success

Fran Watson

                                                                       

Interview Tips

Got a job interview?

Worried about  how it will go?

Concerned about whether or not you have the right skills?

"Getting an interview is a huge hurdle to clear, and a wonderful sign that you’re on the right track with your job search efforts. Now it’s time to shift your focus to becoming a rock star candidate."

Check out what Careerealism has to say on the subject:  Click here

It is a good idea to practice sample questions before the interview.  Get a friend to help you out, and if you can, videotape the interview so you can assess yourself when you are done.

To your job search success

Fran

P.S.  If you aren't at the interview stage yet, perhaps your resume needs a little work

P.P.S  Here is a questionnaire that might help with the basics  Click here